TL;DR Google Maps is one of the most powerful tools for local businesses to drive visibility and attract new customers. When people search for services nearby, the first place they often turn is Google Maps. Tracking Google Maps clicks allows you to see how customers interact with your listing, whether they are clicking for directions, calling your business, or visiting your website. By monitoring these actions, you gain valuable insights into how well your local SEO and Google Business Profile strategies are performing.
Key Takeaways
- Google Maps clicks show how potential customers interact with your business online
- Tracking clicks helps measure calls, direction requests, and website visits
- Google Business Profile insights provide detailed reports on customer actions
- Adding UTM tracking ensures you know where your traffic comes from
- Continuous tracking helps refine your local marketing strategy
If you want expert guidance on setting up tracking for your business, book a free consultation today.
Why Tracking Google Maps Clicks Matters
Every customer interaction online is a valuable data point. Tracking Google Maps clicks helps you answer important questions such as:
- Are people using Google Maps to find directions to your location
- How many customers are clicking to call your business
- Are your website visits coming directly from Google Maps
Without tracking, you may not know if your Google Maps listing is bringing real results. By measuring actions, you can adjust your strategy, strengthen your Google Business Profile, and ultimately attract more local customers. For additional tools and tips, visit Local Business Marketing Help.
How to Track Google Maps Clicks Using Google Business Profile
Google Business Profile (formerly Google My Business) offers built-in insights that show you exactly how customers find and interact with your listing. Here are the main metrics you can track:
- Website clicks – how many people visit your website directly from your Maps listing
- Directions requests – the number of people who ask Google Maps for directions to your location
- Phone calls – the number of calls made directly through your Google Maps listing
- Search views – how often your business appears in search results and map searches
These insights can be found in your Google Business Profile dashboard under the “Performance” tab.
Using UTM Parameters to Track Website Clicks from Google Maps
While Google Business Profile gives you a snapshot of activity, adding UTM parameters to your website link allows for more detailed tracking in Google Analytics. This shows you exactly which clicks came from your Maps listing versus other sources.
For example, your website link in Google Maps can be customized to include:www.yourwebsite.com/?utm_source=google&utm_medium=maps&utm_campaign=local_seo
This way, every time someone clicks from Google Maps, you will see it tracked under your Google Analytics campaigns. This data helps you understand how much traffic and conversions are generated from Maps specifically.
If you need help setting up UTM tracking, schedule your free strategy call here.
Advanced Tracking with Call Tracking Numbers
Another effective method is using call tracking software. By assigning a unique phone number to your Google Maps listing, you can measure exactly how many calls originate from Maps searches. Call tracking not only shows volume but can also provide insights into call duration, missed calls, and call outcomes.
This advanced level of detail is essential for service-based businesses such as restaurants, salons, contractors, or medical practices, where phone calls often translate directly into appointments or bookings.
How to Use Google Tag Manager for Deeper Insights
If you want even deeper tracking, Google Tag Manager allows you to set up custom events for website clicks that originate from Google Maps. By pairing Tag Manager with Analytics, you can measure actions such as:
- How long visitors from Google Maps stay on your website
- Which pages they visit most frequently
- Whether they complete actions like filling out a form or booking an appointment
This level of data helps you fine-tune your marketing funnel and maximize conversions from Google Maps traffic.
Frequently Asked Questions
What types of clicks can I track from Google Maps?
You can track website clicks, calls, and directions requests. With additional tools, you can also track conversions, form submissions, and customer actions after visiting your site.
How do I know if Google Maps is bringing me real customers?
Review the performance insights in Google Business Profile and cross-check them with UTM parameters in Google Analytics. This combination shows exactly how many customers take action from your Maps listing.
Can I see how many people call me directly from Google Maps?
Yes, Google Business Profile tracks phone call clicks. For more detailed reporting, you can use call tracking software to assign a unique number to your listing.
Do I need technical knowledge to set up tracking?
Basic tracking is easy using Google Business Profile. However, for advanced tracking with UTM parameters or Google Tag Manager, it may help to work with a marketing professional. To get expert help, book your free consultation today at this link.
How often should I review my Google Maps tracking data?
It is best to check your Google Maps performance monthly. Regular reviews ensure you catch trends, identify areas for improvement, and measure the success of your marketing campaigns.
Final Thoughts
Tracking Google Maps clicks is one of the most important steps for local businesses looking to measure and grow their online visibility. By combining Google Business Profile insights, UTM parameters, call tracking, and Google Tag Manager, you gain a complete picture of how potential customers interact with your business.
To learn more strategies for local marketing success, explore Local Business Marketing Help. If you want personalized support in setting up tracking systems that maximize your growth, book your free consultation today.