When small businesses focus on local search engine optimization, one of the most common questions is whether SEMrush or Ahrefs is the better tool. Both platforms offer powerful SEO insights, but their features cater to slightly different needs. Understanding how each tool works for local search can save time, improve rankings, and maximize marketing spend.
Key Takeaways
Both SEMrush and Ahrefs are leading SEO tools that can help improve local business visibility.
SEMrush offers stronger local SEO features, including listings management and competitive local keyword insights.
Ahrefs is excellent for backlink tracking and competitor research, but lacks dedicated local business tools.
Local businesses should choose based on budget, goals, and the need for specific features like citations or backlink data.
Book an appointment today to learn which SEO strategy works best for your business.
Why Local SEO Tools Matter
Local SEO is different from traditional SEO. Instead of ranking for broad terms, the focus is on visibility in specific cities or neighborhoods. Tools like SEMrush and Ahrefs can make a huge difference by helping you track keywords, analyze competitors, and improve your Google Business Profile. If you want your business to show up when customers search “near me,” you need to understand which tool will give you the edge.
SEMrush for Local SEO
SEMrush has positioned itself as a comprehensive marketing platform. For local businesses, it offers several standout features:
- Local SEO Toolkit: Provides local keyword tracking, competitor comparisons, and on-page SEO insights.
- Listings Management: Helps distribute and manage business information across directories.
- Position Tracking: Lets you see how your business ranks in local SERPs and maps.
- Social Media Tools: Allows integration of social campaigns with SEO efforts.
SEMrush is ideal if your business depends heavily on accurate directory listings, reputation management, and hyperlocal visibility.
Ahrefs for Local SEO
Ahrefs is widely known as one of the best backlink analysis tools on the market. For local SEO, it offers:
- Backlink Tracking: Find out who is linking to your competitors and target similar opportunities.
- Keyword Explorer: Discover local keyword opportunities with search volume and difficulty metrics.
- Site Audit Tool: Helps identify technical SEO issues that can affect local rankings.
- Content Explorer: Shows what type of content gets the most engagement in your area.
While Ahrefs is less focused on local business tools, it is incredibly strong for building domain authority through backlinks.
Which is Better for Local SEO?
If your primary concern is directory management, local keyword tracking, and maintaining visibility across local listings, SEMrush is the better option. It provides tools built specifically for small businesses looking to increase local reach.
On the other hand, if you already manage your local listings well but need to strengthen your website authority through backlinks, Ahrefs is the smarter investment. Many businesses use both tools, but for budget-conscious owners, SEMrush usually delivers better results for local-focused marketing.
Book a free call today and we’ll help you decide which tool fits your business goals best.
How to Decide Between SEMrush and Ahrefs
When deciding which tool to use, consider these factors:
- Your budget: SEMrush tends to be more affordable for local businesses when factoring in its listings management.
- Your primary goals: Do you need stronger local presence or stronger backlink profiles?
- Your resources: Smaller businesses may benefit more from SEMrush’s all-in-one solutions.
- Your competition: If your competitors dominate with backlinks, Ahrefs can help you catch up.
Visit Local Business Marketing Help to explore more about making smarter SEO tool choices.
FAQs
Is SEMrush or Ahrefs better for small local businesses?
SEMrush is generally better because of its local SEO toolkit and listings management features that directly help local businesses attract nearby customers.
Can I use both SEMrush and Ahrefs together?
Yes. Many digital marketers use both. SEMrush for local visibility and citations, and Ahrefs for backlinks and competitor tracking.
Does Ahrefs track Google Maps rankings?
No. Ahrefs does not offer local maps tracking. SEMrush provides this feature, making it more suitable for local businesses.
Is SEMrush worth the price for local SEO?
Yes. For local businesses looking to manage Google Business Profiles, citations, and keywords, SEMrush is worth the investment.
Where can I get help setting up SEMrush or Ahrefs?
You can schedule a consultation with our team. Book your free 15-minute call today.
Final Thoughts
So, should you use SEMrush or Ahrefs for local SEO? The answer depends on your priorities. If you want to dominate local maps, track nearby keywords, and manage your citations effectively, SEMrush is the clear choice. If your focus is on building backlinks and content authority, Ahrefs may be more useful. Ideally, using both gives you the strongest foundation.
Remember, SEO is not just about tools, it’s about execution. Start by clarifying your goals, then choose the tool that aligns with your business. Book an appointment today to learn how to maximize local SEO tools for your business success.
Also check out Local Business Marketing Help for more insights into growing your online presence.