TL;DR Your Google Business Profile (GBP) is more than just a digital business card. It’s a marketing tool that allows you to connect with potential customers directly through Google Search and Maps. Posting regular updates helps your business look active, credible, and customer-focused. But many local business owners struggle with the question: what exactly should I post?
The good news is that Google Business Profile updates don’t need to be complicated. By sharing relevant, engaging, and consistent updates, you can drive more website clicks, phone calls, and in-store visits.
Key Takeaways
- Regular Google Business Profile updates signal activity to Google and customers
- Updates can include promotions, events, product launches, and community engagement
- Visuals and strong CTAs significantly increase engagement
- Consistency matters more than posting daily
- Professional support ensures updates align with your business goals
If you’re unsure where to start, book your free consultation with Local Business Marketing Help today through this Calendly link.
Why Posting Updates Matters
Google rewards businesses that consistently use their profiles. When you post updates, you send signals that your business is active, reliable, and relevant to local searchers. This can improve your visibility in the coveted local map pack and increase customer trust.
Customers also benefit. Updates make your business more approachable, providing real-time information about your services, promotions, and events. For example, if a customer searches for “local coffee shop near me” and sees your business has a recent post about a seasonal drink special, they’re more likely to visit you over a competitor who hasn’t updated their profile in months.
The Best Types of Updates for Google Business Profile
1. Special Offers and Promotions
Everyone loves a deal. Posting limited-time discounts, seasonal promotions, or exclusive online offers is a great way to attract attention. Add a clear call to action like “Order Now” or “Visit Today” to drive conversions.
2. Events
Hosting an in-store workshop, grand opening, or special event? Share it on your profile. Events encourage foot traffic and show your business is active in the community.
3. Product or Service Updates
If you’ve added a new menu item, service, or product line, highlight it. This not only informs current customers but also attracts new ones searching for that specific offering.
4. Company News
Milestones like anniversaries, new hires, or partnerships can humanize your brand. Customers like to see the people and stories behind the business.
5. Seasonal or Holiday Posts
Leverage holidays, seasonal changes, or community events to stay relevant. A local retail shop, for instance, could post about holiday gift ideas or back-to-school specials.
Need help creating a posting plan that balances all these update types? Book your free call today with Local Business Marketing Help.
How Often Should You Post on GBP?
Consistency is key. Most businesses benefit from posting 1–2 times per week. Google posts typically expire after 7 days, so updating weekly ensures your profile always looks fresh. If you’re running promotions or hosting events, increase your frequency temporarily.
Tips for Maximizing Update Engagement
- Always include a high-quality image or short video
- Use clear, keyword-rich titles and descriptions
- Add a strong call-to-action button like “Call Now,” “Book Online,” or “Learn More”
- Keep text concise but informative (150–300 words is ideal)
- Monitor engagement in GBP Insights to refine your strategy
Want us to handle everything for you so you never miss an update? Book a free strategy call today through this link.
Tools to Help Automate and Schedule Updates
Managing updates doesn’t have to be time-consuming. Tools like Hootsuite, Buffer, and specialized GBP posting software allow you to schedule posts in advance. This ensures your profile always stays active even if you’re busy running your business.
At Local Business Marketing Help, we integrate these tools into your marketing system so your updates are consistent, optimized, and fully automated. Book your free consultation to see how we can save you time while boosting your local visibility.
Common Mistakes to Avoid
- Posting infrequently or not at all
- Using generic stock photos instead of authentic images
- Forgetting to add CTAs to your posts
- Ignoring analytics and customer engagement data
- Overloading posts with irrelevant information
Avoiding these mistakes will ensure your updates build trust and drive results.
5 Follow-Up Questions About Posting Updates
1. How do updates impact my local SEO rankings?
Google considers regular posting a sign of relevance and reliability, which can improve your local SEO performance and help you rank higher in Maps results.
2. Should I reuse social media posts for my GBP?
Yes, but adapt them for GBP. Keep the text shorter, more direct, and focused on actions customers can take right away.
3. Can I add links in my updates?
Absolutely. Linking to your website, service pages, or booking platforms helps drive traffic and conversions.
4. Do video updates perform better than images?
Yes, short videos often outperform static images. They capture attention quickly and showcase your business in action.
5. Should I hire someone to manage my GBP updates?
If you’re too busy or want consistent, professional results, hiring an agency is often the best move. Our team at Local Business Marketing Help specializes in creating and managing effective GBP strategies. Book your free call today.
Final Thoughts
Your Google Business Profile is one of the most valuable local marketing assets you have. Posting regular, strategic updates builds trust, improves SEO, and engages customers directly where they’re searching. From promotions and events to seasonal highlights and company news, the right updates can set you apart from your competitors.
At Local Business Marketing Help, we help businesses like yours maximize their GBP with tailored update strategies, automation tools, and professional content creation. Don’t wait — book your free 15-minute consultation now through Calendly and start turning your Google profile into a customer magnet.